How to Make the Most of Facebook Advertising [PODCAST]

How to Make the Most of Facebook Advertising [PODCAST] Facebook: Nearly a quarter of the entire world’s population uses it, and over two-thirds of those users checks in every day. Chances are good that your customers are using the social media giant. Facebook advertising is a great opportunity for you to connect with your audience. Today we’re going to be chatting with ’s own inbound marketer, Rachel Wiinanen, about how to create high-converting ads, how to test your hypotheses, how to organize your behind-the-scenes processes, and how to measure your success. You won’t want to miss it! Information about and what Rachel does here as the inbound marketer. How Rachel approaches her advertising strategy on Facebook. How Rachel gets creative with both the visuals and the text on Facebook ads. Thoughts about A/B testing: how Rachel does it, why it’s important, and some surprises she’s encountered along the way. Key metrics to measure when evaluating the performance of your ads as well as some tools to use. How Rachel works within a budget for her Facebook ads. Rachel’s best tips on staying organized, planning, and keeping track of everything ad-related. Where a newbie to Facebook ads should start if they want to begin using the platform as part of their marketing strategy. Links: Previous episode with Rachel Kissmetrics Google Analytics If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Rachel: â€Å"Facebook is a huge opportunity that a lot of marketers aren’t necessarily taking advantage of to the level that they could.† â€Å"If you have that goal-first mentality, you are setting yourself up for more success. Really, budget shouldn’t be your limitation.† â€Å"With Facebook being such a social platform, it’s all about the individual. Focus on really hitting down who your target persona is. Start there.†